Bridge Strategies for Social Media Adoption

I haven’t read any of this post yet, but the tweet by Chris highlighted that I needed to check this out. As you know I’ve moved from IBM to Orange and left behind a huge social network community within IBM. Orange is still dipping it’s toe in the water in this area, but they get it, there are wiki’s that will be opened up to partners and blogging tools too. However this is one article I intend to read to see how it can help me spread the message that people like Chris and JP spread.